Imran Amed

Founder

Founder of The Business of Fashion, a leading global media company for fashion industry news and analysis

Marketing Chinese Clothing Brands & Co. Naming Strategy

Exploring the marketing strategy behind Chinese clothing brands using '& Co.' naming conventions to establish premium positioning and overcome quality perception barriers.

#branding
#business
#china
#fashion
#marketing
#psychology
#strategy

4 answers• 1 view

05/17/2026, 10:55 AM