What is the current app review time in Google Play Store and what actions should be taken if there’s no response after submitting an application?
In 2025, the average app review time in the Google Play Store ranges from 24 to 48 hours, however in some cases it can reach 7 days or more. In the absence of a response after submitting an application, it is recommended to use chat support in Google Play Console or appeal through official channels according to the instructions in the received notifications.
Contents
- Current app review times in Google Play Store
- Factors affecting review time
- What to do when there’s no response
- Official support channels
- Tips to speed up review
Current app review times in Google Play Store
In 2025, Google Play Store has significantly tightened the app review process. According to official documentation, the average review time is 24-48 hours, however there are significant timeframes:
- Standard review: 1-3 days
- Extended review: up to 7 days or more for certain developers
- New apps: require submission at least 3 days before the planned launch
As noted by BE-DEV, in August 2025, developers began reporting unexpected delays of three days for app reviews. Google explained this by stating that certain developer accounts require more thorough verification.
Factors affecting review time
App review time can vary depending on several factors:
1. Developer account type
- Individual accounts: typically take less time to review
- Organizational accounts: require additional verification and may take more time
2. App complexity
- Apps with new functionality or complex permissions are reviewed longer
- App updates go through review faster than initial releases
3. Policy compliance
- Non-compliance with Google Play policies can lead to delays or re-review
- Privacy policy issues or violations in past accounts
4. Current system load
- Peak periods (holidays, weekends) may increase review time
- Google policy updates can temporarily slow down the process
What to do when there’s no response
When there’s no response after submitting an application within the expected timeframe, take the following steps:
1. Check status in Play Console
- Log in to Google Play Console
- Check the “Manage releases” section for review status
- Ensure all necessary documents and information are filled out correctly
2. Using chat support
As developers note on Stack Overflow, chat support is often more effective than email:
- Go to the “Help” section in Play Console
- Select chat support for quick issue resolution
- Prepare a detailed description of the issue and attach screenshots
3. Appeal through official channels
For issues related to enforcement actions, the fastest way is to follow the instructions in the received email:
- Use the appeal form
- Provide comprehensive information and evidence of policy compliance
4. Alternative communication channels
- GooglePlayBiz on X (Twitter) for public inquiries
- Official Google support forums
- Reddit communities such as r/androiddev for advice from other developers
Official support channels
Google provides several official channels for contacting support:
1. Chat support in Play Console
- Response time: within a few hours during business hours
- Languages: major languages supported, including Russian
- Benefits: instant feedback and ability to attach files
2. Email support
- Response time: up to 3 business days according to documentation
- Request types: policy questions, technical issues, violations
- Important: check your “Spam” folder and use the same email as specified in your account
3. Support forums
- Google Play Developer Community
- Allows discussing issues with other developers and getting help from the community
4. Social media
- X (Twitter): @GooglePlayBiz
- Reddit: r/androiddev, r/googleplayconsole
Tips to speed up review
To minimize review time, it’s recommended to:
1. Preparation before submission
- Thoroughly study Google Play policies
- Ensure your app meets all requirements
- Check that all necessary permissions and documents are in place
2. Quality app description
- Provide detailed and accurate functionality description
- Use clear screenshots and demonstration videos
- Fill in all fields in the “About this app” section
3. Regular updates
- Submit updates in small increments
- Avoid major functionality changes in updates
- Test your app on various devices before publishing
4. Monitoring notifications
- Regularly check Play Console for notifications
- Respond to support requests promptly
- Keep track of changes in Google policies
Sources
- BE-DEV - How Long Does App Store & Google Play Review Take in 2025?
- Google Play Developer Community - App review time
- Gummicube - Google Play Review Process: How Long Will You Wait?
- Stack Overflow - Appsubmit review time Google Play
- WebtoApp.design - How Long it Takes to Publish an App
- Google Play Console Help - Get Developer Support
- XDA Developers - Google Play Store approval for new apps
- Reddit - r/androiddev on Google Play Review Times
- Google Play Console Help - Policy announcement
- Stack Overflow - Google Play Developer support not responding to emails
Conclusion
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In the current 2025, the average app review time in Google Play Store is 24-48 hours, but can reach 7 days or more for certain developers and apps.
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When there’s no response after submitting an application, it’s recommended to use chat support in Google Play Console as the fastest way to contact support, as well as appeal through official channels for issues related to enforcement.
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To speed up review, it’s recommended to thoroughly prepare your app before submission, provide complete and accurate descriptions, and regularly update your app in small increments.
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It’s important to remember that Google continuously tightens its review policy, so developers should carefully monitor changes in requirements and promptly adapt their apps.
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When facing complex situations, it’s helpful to seek help in developer communities such as Reddit, where you can get practical advice from other developers who have faced similar issues.