Partial Tilda to WordPress Migration: Preserving SEO

Partial Website Migration from Tilda to WordPress: Technical Guide

A partial website migration from Tilda to WordPress while preserving only one target page under a single domain is technically possible but requires careful planning and implementation of 301 redirects to maintain SEO performance. The primary technical solution involves creating a subdomain for the WordPress portion of the site with proper redirect configuration, which will minimize search engine ranking losses and preserve navigation structure for users.

Table of Contents

• Technical Solutions for Partial Migration
• Using Subdomains: Approach Analysis
• Potential Problems and Risks
• Step-by-Step Migration Implementation
• Alternative Partial Migration Solutions
• Tools for Successful Migration
• SEO Optimization After Migration

Technical Solutions for Partial Migration

For a partial website migration from Tilda to WordPress while maintaining a single domain, several technical approaches are available:

1. Subdomain Approach

The most common solution is creating a subdomain (e.g., game.yourdomain.com) for the WordPress portion of the site. The main page with the popular game is placed on WordPress, while other pages remain on Tilda under the main domain.

Advantages:

• Clear content separation between platforms
• Individual WordPress configuration for the migrated page
• Opportunity for independent optimization

2. Subdirectory Approach

You can migrate the page to a subdirectory of the main domain (e.g., yourdomain.com/game/), but this requires more complex redirect configuration and may cause conflicts with the existing Tilda structure.

3. Using iframe or JavaScript Embedding

You can embed a WordPress page into Tilda via iframe, but this approach is not recommended for SEO as search engines may not properly index such content.

Important: As noted on BlackHatWorld, when migrating from Tilda to WordPress, you must maintain the same URL structure to preserve SEO rankings: “When ever you are migrating from Tilda to word-press you must use same web URL structure.”

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Using Subdomains: Approach Analysis

The subdomain approach is the most technically feasible for partial migration. Let’s examine it in detail:

Technical Implementation

1. Subdomain Setup: Create a subdomain (e.g., main.yourdomain.com) and bind it to WordPress hosting
2. Content Migration: Copy the target page content from Tilda to WordPress
3. Redirect Configuration: Set up 301 redirects from old URLs to new ones
4. Navigation Update: Configure menus on Tilda for proper navigation between platforms

SEO Aspects of Subdomains

According to research, search engines may treat subdomains as separate sites, requiring a special approach:

“There is no difference SEO wise between the two” — Webmasters Stack Exchange

However, it’s important to understand that:

1. Link Equity Transfer: Subdomains may not fully pass link equity to the main domain
2. Content Duplication: There may be content duplication issues between the main domain and subdomain
3. Indexation: Search engines may index the subdomain as a separate resource

Recommendation: To maximize SEO transfer, use cross-domain canonical tags and ensure the subdomain is properly connected to the main domain via Search Console.

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Potential Problems and Risks

When partially migrating a website from Tilda to WordPress under a single domain, the following issues may arise:

1. Technical Challenges

Data Synchronization Problem
Tilda doesn’t allow automatic data sending to external platforms: “There’s a problem! Data sending is not possible. Therefore, we need to specify in Tilda the domain that we are using” — Kwiga

Solution: Manual content migration and regular data updates.

2. SEO Risks

Temporary Ranking Drop
As experts note, changing domains or URL structure always causes a temporary effect: “Google will have to recrawl, re-evaluate, and reindex each page” — redirect.pizza

Risk Mitigation:

• Using 301 redirects for all old URLs
• Preserving URL structure and semantic relationships
• Notifying Google Search Console about the site move

3. User Experience

Navigation Issues
Users may experience difficulties when navigating between Tilda and WordPress portions of the site.

Solution:

• Unified menu and navigation
• Maintaining visual consistency between platforms
• Clearly indicating to users when switching platforms when necessary

4. Maintenance

Dual Support
The need to support two different platforms increases the complexity of technical maintenance.

Solution:

• Creating a unified content management system
• Automating data synchronization where possible
• Regular monitoring of both site portions

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Step-by-Step Migration Implementation

Phase 1: Preparation and Planning

1. Current Site Audit

   • Export all data from Tilda
   • Analyze current URL structure
   • Identify all internal links

2. WordPress Platform Selection

   • Choose a hosting provider
   • Set up WordPress
   • Select an appropriate theme

3. Domain Structure Configuration

   • Create a subdomain (e.g., main.yourdomain.com)
   • Configure DNS records
   • Bind the subdomain to hosting

Phase 2: Content Migration

1. Export Content from Tilda

   • Use Tilda’s built-in export tools
   • Save images and media files
   • Export page structures

2. Import to WordPress

   • Create a new page in WordPress
   • Manually transfer text content
   • Configure images and media files

3. Preserve Functionality

   • Transfer interactive elements
   • Set up forms and feedback mechanisms
   • Test all functions

Phase 3: Redirect and SEO Configuration

1. Set Up 301 Redirects

   apache

   # Example redirect for main content
   Redirect 301 /game/ https://main.yourdomain.com/game/
   

2. Configure Canonical Tags

   html

   <link rel="canonical" href="https://main.yourdomain.com/game/" />
   

3. Update Internal Links

   • Replace links in Tilda menus
   • Configure navigation between platforms
   • Test all links

Phase 4: Testing and Launch

1. Functionality Testing

   • Verify all redirects
   • Test forms and interactive elements
   • Check display on different devices

2. SEO Verification

   • Analyze in Search Console
   • Check page indexing
   • Monitor search rankings

3. Launch and Monitoring

   • Activate redirects
   • Set up analytics
   • Regular performance monitoring

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Alternative Partial Migration Solutions

1. Complete Migration with Structure Preservation

Advantages:

• Single platform for management
• No synchronization issues
• Simpler SEO management

Disadvantages:

• Higher time and resource costs
• Need to migrate all content

2. Using Tilda API for Partial Integration

Capabilities:

• Automatic data synchronization
• Unified management system
• Preserved SEO metrics

Limitations:

• Technical implementation complexity
• Requires developing integration solution

3. Hybrid Approach with iframe

Implementation:

• Embed WordPress page in iframe on Tilda
• Maintain single domain
• Minimal structural changes

Disadvantages:

• SEO indexing issues
• Functionality limitations
• Poor mobile adaptation

4. Selective Content Through Microdata

Approach:

• Use schema.org to indicate main content
• Optimize for search engines
• Preserve Tilda structure

Advantages:

• Minimal technical changes
• Preserve current rankings
• Improved SEO metrics

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Tools for Successful Migration

1. SEO Tools for Redirects

All in One SEO Pack

“An easier way of setting up redirection is by using a WordPress SEO plugin like All in One SEO (AIOSEO).” — WPBeginner

Functionality:

• Automatic redirect configuration
• Canonical tag management
• Search Console integration

2. Content Migration Tools

Tilda Export Tools

• Built-in Tilda export functions
• Export pages in various formats
• Preserve structure and styles

WordPress Import Plugins

• Import content from various sources
• Preserve formatting
• Bulk element transfer

3. Monitoring and Analytics

Google Search Console

• Monitor page indexing
• Track errors
• Analyze search rankings

Google Analytics

• Track traffic after migration
• Analyze user behavior
• Measure conversion goals

4. Testing Tools

Screaming Frog

• Site audit after migration
• Redirect verification
• URL structure analysis

Redirect Checker

• Verify redirect correctness
• Test 301/302 redirects
• Analyze redirect chains

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SEO Optimization After Migration

1. Search Console Configuration

Adding New Properties

• Add subdomain to Google Search Console
• Set up goals and tracking
• Integrate with main domain

Search Console Migration

“If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy” — Yoast

2. Content Optimization

WordPress Adaptation

• Optimize meta tags
• Configure clean URLs (user-friendly URLs)
• Optimize images and media files

Local SEO Optimization

• Configure schema.org markup
• Optimize for local search
• Improve loading speed

3. Post-Migration Monitoring

Rank Tracking

• Regular keyword monitoring
• Analyze ranking changes
• Adjust SEO strategy

Traffic Analysis

• Track organic traffic
• Analyze user behavior
• Optimize conversion goals

4. Long-Term Strategy

Gradual Migration

• Step-by-step migration of other pages if needed
• Monitor approach effectiveness
• Optimize migration processes

Unified SEO Strategy

• Develop comprehensive strategy for both platforms
• Synchronize content plans
• Unified content quality standards

Sources

1. Moving sites to Tilda — order a migration of a site from another platform - Tilda official migration documentation
2. Can I change my website from Tilda to Wordpress? - Migration considerations and SEO implications
3. How to transfer a site from Tilda to your hosting and keep all the elements working - Technical aspects of Tilda to WordPress transfer
4. How to Keep SEO Juice When Moving to a New Domain - Domain migration SEO best practices
5. The Best Way to Migrate a WordPress Site - WordPress migration guide
6. How to Move WordPress to a New Domain (Without Losing SEO) - Complete domain migration tutorial
7. SEO - Moving site to subdomain without losing SEO Ranking - Subdomain migration SEO considerations
8. How to manage a WordPress site migration without breaking your SEO - part 2 - Advanced migration techniques
9. How to Fix WordPress Redirecting to Old Domain After Migration - Redirect troubleshooting
10. How to redirect a wordpress site to another domain - Redirect implementation guide

Conclusion

A partial website migration from Tilda to WordPress while preserving only a target page under a single domain is a complex but achievable task. Key success factors include:

1. Choosing the Right Technical Solution - The subdomain approach is most effective for preserving SEO and separating content
2. Thorough Redirect Configuration - 301 redirects are critically important for maintaining search rankings
3. Gradual Implementation - Step-by-step migration allows for risk minimization and process control
4. Continuous Monitoring - Regular tracking of SEO metrics and user experience after migration

Main recommendations for clients:

• Start with migrating one page as a test
• Use a subdomain for the WordPress portion of the site
• Set up comprehensive 301 redirects
• Preserve URL structure and navigation
• Conduct thorough testing before launch
• Monitor SEO metrics for several months after migration

With the right approach, this partial migration will allow you to preserve your site’s SEO metrics, improve functionality of the key page, and create a foundation for further website development on the more flexible WordPress platform.