inSales vs Shop-Script: Best CMS for Online Stores
Compare inSales and Shop-Script for scalability, customization, integrations, SEO, costs, and migration. Recommendation for long-term e-commerce growth and which platform to choose for your online store.
inSales vs Shop-Script: Which CMS should I choose for my online store?
I currently run two stores—domcli.ru on Shop-Script and hvac24.ru on inSales—and need to decide which platform to develop further for the future. Could you compare inSales and Shop-Script in terms of:
- scalability and performance
- customization and design flexibility
- integrations and available extensions (payments, shipping, ERP)
- SEO and marketing capabilities
- development, hosting and maintenance costs
- ease of migration and developer ecosystem
Which platform would you recommend for long-term growth and why?
For growing online stores like your domcli.ru on Shop-Script and hvac24.ru on inSales, inSales vs Shop-Script boils down to prioritizing scalability without the headaches of self-hosting. inSales shines for long-term growth with effortless scaling via cloud partners like Selectel and Yandex Cloud, seamless integrations, and lower maintenance costs, while Shop-Script offers deep customization but demands more dev work and server management. I’d recommend developing inSales further—it’s more future-proof for handling traffic spikes and marketplace expansions as of 2026.
Contents
- Overview of inSales and Shop-Script
- Scalability and Performance
- Customization and Design Flexibility
- Integrations and Extensions
- SEO and Marketing Capabilities
- Development, Hosting, and Maintenance Costs
- Ease of Migration and Developer Ecosystem
- Recommendation for Long-Term Growth
- Sources
- Conclusion
Overview of inSales and Shop-Script
You’re at a crossroads with two stores: domcli.ru humming on Shop-Script and hvac24.ru already on inSales. Both are solid CMS for online stores, but they cater to different worlds. Shop-Script, built on PHP with the Webasyst framework, is a self-hosted powerhouse—think open-source vibes with MVC architecture for full control, as detailed in its Wikipedia entry. It’s popular in Russia for custom e-commerce setups.
inSales, on the other hand, is a SaaS platform—no server tinkering required. It handles hosting through partners like Cloud.ru (SberCloud), Selectel, and Yandex Cloud, making it plug-and-play for businesses scaling up. Why does this matter for you? Shop-Script gives you the keys to the engine, but inSales drives the car automatically. As of early 2026, inSales positions itself as a near-full CMS with marketplace-ready features.
Scalability and Performance
Ever worry about your site crashing during a flash sale? Scalability separates hobby sites from revenue machines.
Shop-Script scales by adding servers—you manage it all, from load balancers to caching. It’s efficient sharing the host kernel, but you’re on the hook for upgrades. Performance? Solid for mid-tier stores, but peaks demand custom tweaks.
inSales flips the script. Their cloud setup auto-scales for variable loads—pick flexible tariffs from partners like Selectel with pay-as-you-go. No more 2 AM server panics. For stores like hvac24.ru, this means handling thousands of requests without downtime, backed by official inSales hosting guides. In 2026 benchmarks (from industry reviews), inSales edges out for high-traffic reliability.
Short version: inSales wins for hands-off growth.
Customization and Design Flexibility
Want pixel-perfect designs or wild features? Here’s where Shop-Script flexes.
As an open-source CMS, Shop-Script lets you dive into code—PHP tweaks, MVC patterns, endless plugins via Webasyst. Templates? Customizable, but free ones are sparse, per DirectLine’s CMS roundup. Novices struggle with its dense interface, though devs love the freedom.
inSales offers themes and visual builders, plus code access for pros. It’s not fully open-source, but you get API hooks and app store extensions. Less “from scratch,” more “configure and conquer.” For domcli.ru’s custom needs, migrating tweaks might be straightforward, but inSales avoids the “reinvent the wheel” trap.
Trade-off: Shop-Script for total control, inSales for 80/20 speed.
Integrations and Extensions
Payments, shipping, ERP—no store survives silos. Both platforms pack heat, but depth varies.
Shop-Script integrates with 50+ delivery services, all major payments, and marketplaces via its ecosystem, as listed on RuStore. Webasyst apps extend it seamlessly—think auto-delivery rates.
inSales matches with “beshoeless” plugins for banks, online cash registers, and fiscal accounting, per their payment aggregator guide. Top fulfillment like SelSup works, but API limits direct edits—import/export instead, as noted in SelSup docs. Admitad-style partner modules plug right in via admin panels.
ERP? Both support via API, but inSales’ open docs make it dev-friendly (inSales API basics). For your stores, inSales edges for quick marketplace syncs like Wildberries commission tweaks.
SEO and Marketing Capabilities
Traffic is king. Both handle basics—clean URLs, sitemaps—but marketing tools differ.
Shop-Script’s flexibility shines for custom meta, schema, and A/B tests. Webasyst integrates promo tools natively.
inSales bundles SEO presets, analytics, and abandoned cart recovery. Their blog covers Wildberries strategies, signaling marketplace savvy (inSales on WB commissions). Calltouch calls it a “full CMS” for SEO out-of-box.
You might notice hvac24.ru ranking well already. Both score high, but inSales automates more for non-devs.
Development, Hosting, and Maintenance Costs
TCO kills dreams. Let’s crunch 2026 numbers.
Shop-Script: Free core, but hosting (~5-20k RUB/mo), dev time (high for customs), plugins extra. Total? 10-50k RUB/mo for mid-store, per WebSniper pricing survey.
inSales: Tariffs from ~10k RUB/mo (basic) to 30k+ for enterprise, with SberBusiness discounts (OnReport overview). Hosting included—no surprises. Fulfillment adds ~45 RUB/order, from inSales fulfillment list.
Maintenance? inSales: vendor-handled updates. Shop-Script: your dime. For two stores, inSales consolidates costs.
Ease of Migration and Developer Ecosystem
Switching platforms? Nightmare or no-brainer?
From Shop-Script to inSales: Export products/orders via CSV/API, then import. SelSup guides handle it (import tutorial). API docs are public.
Ecosystem: Shop-Script has Webasyst devs, but fragmented. inSales boasts official portals, partners like Admitad (plugin setup), and growing freelancers. Users rave about support—no “left to fend alone” feel (Otzyv.ru feedback).
Migrating domcli.ru to inSales? 2-4 weeks with a dev.
Sources
- inSales Hosting Guide
- inSales Payment Aggregators
- inSales API Explained
- inSales Fulfillment Operators
- SelSup inSales Integration
- Shop-Script Wikipedia
- Shop-Script RuStore Listing
- DirectLine CMS Review
- OnReport inSales Overview
- WebSniper Pricing 2025
Conclusion
Stick with inSales for your long-term push—consolidate domcli.ru there to unlock auto-scaling, baked-in integrations, and predictable costs without dev burnout. Shop-Script’s customization tempts, but its maintenance weighs down growth past mid-tier. Start with a migration pilot: export data, test hvac24.ru workflows, and watch revenue climb. In 2026’s marketplace wars, inSales vs Shop-Script favors the cloud-native winner.